Managing Social Media Accounts During Tragedy
In recent years, social media has become the go-to outlet when tragedy strikes. As many people witnessed on Monday afternoon,…
Mindy Meyer’s Pink Campaign – 3 Lessons in Marketing
A gimmick. A stunt. It will ruin her career as a lawyer. That’s what some are saying about Mindy Meyer’s “pink” campaign…
Holmes, Paterno, Mayer – Power of Symbols
Media, hungry for readers, frame the big stories in terms of symbolism. For James Holmes, it was the need for gun…
Social Media: Conversions, Not Likes, Matter
Social media is confusing. “Kate,” clients ask me over and over again, “my Facebook fan page and blogging are bringing in sales. However,…
Consumer Shift – 3 Tips from Image Marketing Consultants
Retailers have to market differently to consumers as well as do more of what is working. THE ECONOMIST reports that the U.S. economy…
Contrarian Marketing – 3 Tips from Image Marketing Consultants
“Contrarians,” as they are called, get attention because they think out of the box. For example, on Wall Street, when everyone…
Branding: What Chris Christie Is Teaching Us
Branding is the unique space your product or service owns in the minds and hearts of your customers. It’s the foundation…
Easy DIY projects for your 4th of July party!
Preparing for a 4th of July party this week? Check out some of our favorite DIY projects that will surely…
PR Skills to Use in Your Everyday Life
Wouldn’t it be wonderful to have your very own publicist? Someone who would do whatever it took to make you…