Hyundai – Image Marketing Consultants Explains How To Prevent Branding Mistakes
The powers-that-be at Hyundai assumed they had a homerun in their provocative commercial in the UK. As the media have…
Brand Rehab: 3 Tips from Image Marketing Consultants
Just like people, brands get lost and have to spend some time in “rehab.” Both, fortunately, are resilient and can…
Social Entrepreneurs: Image Marketing Consultants Talks About Doing Good To Do Well
More businesses may be writing into their mission statement how they plan to change the world. This is becoming the…
Managing Social Media Accounts During Tragedy
In recent years, social media has become the go-to outlet when tragedy strikes. As many people witnessed on Monday afternoon,…
Niche Marketing – Image Marketing Consultants Explains How To Hedge
There are trends and there are fads. In your business you have to hedge your bets that your popular product…
Storytelling: Image Marketing Consultants Explains Importance of Narratives
Organizations are being hammered with the mandate that they have to “tell stories.” That means that instead of describing the…
Cutting Marketing Costs – 3 Tips from Image Marketing Consultants
With the recovery comes opportunity. So, companies are focused on marketing. Some will be rebranding to reach new kinds of…
Peggy Olson – Image Marketing Consultants Tells Business What It Can Learn from “Mad Men” Character
For years on “Mad Men” we have watched the character Peggy Olson suffer, grow, and finally succeed. Unlike most of the rest…
BigData Analytics for Small Business – 3 Tips from Image Marketing Consultants
BigData is the powerful tool businesses are leveraging to gain insight about the customers and clients, develop new products and…
Push Selling: Straight Talk From Image Marketing Consultants
A few weeks ago a successful upscale restaurant leveraged a push selling tactic which probably was counterproductive to its branding…