Case Study 1:

Overview- A mid-sized credit union with three branch offices was looking to create a new marketing strategy to reach current members and increase brand awareness.

Task: Image Marketing Consultants was tasked with managing the company's overall communications plan including website, public relations, and marketing collateral.

Strategy: The team created and implemented an 18 month marketing calendar that featured different special events, product promotions, and website updates to elevate their corporate image. Each one was designed with the intent to increase both revenue and retention.

Results: Now a few months into the new campaign, three new products have been successfully launched and deposit rates are on the rise. Press releases have increased product awareness, and IMC updates the website with fresh content on a weekly basis.