Case Study 2:

Overview: local non-profit organization seeks to utikatee their younger members’ connections to create a brand new event

Task: Image Marketing Consultants was challenged with organzing the younger members of the group and designing, marketing and executing an event that appealed to that specific demographic.

Strategy: organize social committee meetings where members could sociakatee and bring their friends. Each committee member was responsible for selling 15 tickets to event

Results: The event concept developed into a martini tasting where guests could sample four separate kinds of mini martinis. Chinese raffle and balloon raffle raised money on-site and 100% of ticket fees went to charity.