Case Study 3:

Overview: Large automotive dealer looking to launch a new product into the marketplace using ride and drive activities

Task: Image Marketing Consultants was challenged with propelling the manufacturer’s new mid-sized SUV into the Boston market using test drive incentives and street team activities.

Strategy: develop a comprehensive plan that would allow the dealership to bring display vehicles to local hot spots- ie restaurants, spas, and golf courses

Results: The events spanned over a two month period and hit 17 locations. Each display was staffed with a product specialist and 2 promotional models that handed out literature and let people interact with the truck.