As you’ve probably noticed if you’re here on our website, Image has a fresh new look!
With an expanding team, a diversifying client base, and an ever-changing industry landscape, it became apparent that Image’s branded look & feel no longer seemed to reflect the evolution our agency has undergone in recent years.
Recognizing that change is an inherent part of growth, it was time for us to refresh our look to better align with the unique identity, values, and brand personality that feel distinctly ours. After all, our name isn’t ‘Image’ for nothing.😏
Read on to learn more about our rebrand process, along with some invaluable insights we gained along the way:
Defining our Audience
While Image is a full-service marketing agency serving clients across a wide variety of industries, our expertise and passion for working with clients in the retail real estate space is what truly sets us apart. Honing in on this allowed us to tailor our branding to resonate best with this key audience.
Setting the Mood
The Image Marketing mood board
Creating a shared mood board helped our team visually conceptualize the essence of our brand’s identity. By compiling images, color palettes, textures, and typography, we curated a mood board that tangibly captured our vision – sophisticated yet playful, modern yet timeless. From vibrant hues to elegant typography, every element was carefully selected to embody what we wanted in our new brand’s aesthetic and personality.
Creating a Vibe
While we wanted Image’s fuschia pink to remain a signature hue, we also felt the need to inject more energy and vibrancy into our brand’s color palette. To complement the signature pink, we chose a bold poppy red and a pale pink to add to our main color palette. Two additional accent shades - a bright orange and bubblegum pink - were added to provide us with a balanced palette that feels versatile, feminine, and bold.
Defining the Look
The Image Marketing fonts
The choice of fonts and typography styles was just as important as color in establishing Image’s new visual identity. We opted for sophisticated fonts with a hint of flair, reminiscent of the timeless, elegant branding of our favorite iconic fashion brands (think Vogue, Dior, and Gucci). We love the final look, as it's a subtle nod to our affinity for all things retail and fashion, showcasing a love that feels central to our personality as a brand.
Pulling it All Together: Logo Design
The Image Marketing logos
Our new logo embodies the essence of our evolution – we love that it feels both classic and contemporary, refined yet playful. Custom elements help to breathe life into our brand identity, giving the final look timeless appeal and versatility. We hope you love our new ‘Image’ as much as we do!
As we look back on our rebranding process, we're reminded of a few important lessons:
Patience is key. Don't rush the process; allow yourself the time to explore and refine your vision.
Know who YOU are. Define your brand identity with clarity and authenticity.
Understand your audience. Tailor your brand to resonate with those you serve.
Embrace the journey. Rebranding isn't just about a new look – it's an opportunity to rediscover and celebrate what makes your brand unique.