You’ve probably seen them all over your FYP: those wide-eyed, toothy creatures that are a little creepy but also cute? Those are Labubus, and they’ve officially taken over the internet. But here’s the kicker - Labubus have been around for almost a decade, flying completely under the radar… until now.

The Backstory

Labubu was created in 2015 by artist Kasing Lung, who drew his inspiration from the Nordic folklore he grew up loving. The character appeared in his series, The Monsters, and later became a vinyl doll. In 2019, Lung teamed up with the brand POP MART, which gave Labubus more visibility, but it still never took off.

The Breakout

Everything changed when K-pop icon Lisa (of BLACKPINK and The White Lotus) showed off her Labubu collection. Fans took notice, and social media did the rest. Soon, influencers were uploading Labubu unboxings, collectors were racing to get secret versions, and blind box drops were selling out in seconds.

What’s Driving the Buzz?

It’s the perfect storm:

The mystery and scarcity of blind box toys drive the fear of missing out
The quirky-cute aesthetic that Gen Z loves
Influencer and celebrity exposure took it global

POP MART executed perfectly, with savvy branding, deliberate limited releases, and suddenly, Labubus were everywhere.

Strategic Integration

Once we spotted the trend, we began incorporating Labubus into our clients’ content by tying the character into lifestyle posts, giveaways, and timely moments, delivering engaging content.

The Labubu craze proves that not all trends start loud; some just need the right moment (and the right strategy) to go big and in this case, it helped drive engagement and boost visibility across the board for our clients.

We don’t just follow trends, we turn them into tactical opportunities that align with your brand to create lasting impact. Let’s discuss how we can elevate your strategy.